/* Firstreply blog — shared stylesheet (kept small, cacheable) */
:root{
  --ink:#0B1522;--ink-2:#122236;--ink-3:#1B3049;--paper:#FAF8F4;--card:#FFFFFF;
  --text:#22303F;--text-soft:#51606F;--text-inv:#EAF0F6;--text-inv-soft:#9FB0C0;
  --amber:#FFB224;--amber-deep:#8A5A00;--teal:#0F766E;--line:#E5E0D8;
  --maxw:720px;--radius:14px;
  --shadow:0 1px 2px rgba(11,21,34,.06),0 8px 24px rgba(11,21,34,.07);
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  background:var(--paper);color:var(--text);font-size:1.0625rem;line-height:1.7}
img,svg{display:block;max-width:100%}
a{color:var(--amber-deep)}
:focus-visible{outline:3px solid var(--amber);outline-offset:3px;border-radius:4px}

/* header */
.bhead{background:var(--ink)}
.bnav{max-width:1100px;margin-inline:auto;padding:1.1rem 1.25rem;display:flex;align-items:center;justify-content:space-between;gap:1rem}
.blogo{font-weight:800;font-size:1.2rem;color:var(--text-inv);text-decoration:none;display:inline-flex;align-items:center;min-height:44px}
.blogo span{color:var(--amber)}
.bnav-links{display:flex;gap:1.25rem;align-items:center;list-style:none}
.bnav-links a{color:var(--text-inv-soft);text-decoration:none;font-size:.95rem;font-weight:600;display:inline-flex;align-items:center;min-height:44px}
.bnav-links a:hover{color:var(--text-inv)}
.bnav .cta{background:var(--amber);color:var(--ink);border-radius:10px;padding:.5rem 1.1rem;font-weight:700;text-decoration:none;display:inline-flex;align-items:center;min-height:44px}
.bnav .cta:hover{background:#FFC14E}
@media(max-width:520px){.bnav-links li.hide-sm{display:none}}

/* layout */
.bwrap{max-width:var(--maxw);margin-inline:auto;padding:3rem 1.25rem 4rem}
.bwide{max-width:1100px;margin-inline:auto;padding:3rem 1.25rem 4rem}

/* blog index */
.bhero h1{font-size:clamp(1.9rem,4.5vw,2.6rem);line-height:1.15;letter-spacing:-.02em;color:var(--ink)}
.bhero p{color:var(--text-soft);margin-top:.75rem;max-width:60ch}
.post-list{display:grid;gap:1.25rem;margin-top:2.5rem}
@media(min-width:768px){.post-list{grid-template-columns:repeat(2,1fr)}}
.post-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:var(--shadow);display:flex;flex-direction:column;overflow:hidden}
.post-card .thumb{display:block}
.post-card .thumb img{width:100%;aspect-ratio:16/9;object-fit:cover}
.post-card-body{padding:1.75rem;display:flex;flex-direction:column;gap:.6rem;flex:1}
.post-card .pdate{font-size:.8rem;color:var(--text-soft)}
.post-card h2{font-size:1.25rem;line-height:1.3;letter-spacing:-.01em}
.post-card h2 a{color:var(--ink);text-decoration:none}
.post-card h2 a:hover{color:var(--amber-deep)}
.post-card p{color:var(--text-soft);font-size:.95rem}
.post-card .more{margin-top:auto;font-weight:700;font-size:.92rem}

/* blog home explorer: preview panel + categorised sidebar */
.explorer{display:grid;gap:1.75rem;margin-top:2.5rem}
@media(min-width:900px){.explorer{grid-template-columns:1fr 330px;align-items:start}}
.preview{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:var(--shadow);padding:2rem;min-height:440px}
@media(min-width:900px){.preview{position:sticky;top:1.5rem}}
.preview-empty{display:flex;flex-direction:column;align-items:center;justify-content:center;
  gap:1.25rem;min-height:380px;text-align:center;color:var(--text-soft)}
.robot{animation:bob 4s ease-in-out infinite}
.reye{animation:rblink 4.2s infinite}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
@keyframes rblink{0%,91%,100%{opacity:1}94%,96%{opacity:0}}
@media (prefers-reduced-motion:reduce){.robot,.reye{animation:none}}
.preview-card img{width:100%;aspect-ratio:16/9;object-fit:cover;border-radius:10px}
.pv-meta{font-size:.82rem;color:var(--text-soft);margin-top:1.25rem}
.preview-card h2{font-size:1.45rem;line-height:1.25;letter-spacing:-.01em;color:var(--ink);margin:.5rem 0}
.pv-teaser{color:var(--text-soft);font-size:.98rem}
.pv-link{display:inline-flex;align-items:center;justify-content:center;min-height:48px;
  background:var(--amber);color:var(--ink);border-radius:10px;padding:.7rem 1.4rem;
  font-weight:700;text-decoration:none;margin-top:1.5rem}
.pv-link:hover{background:#FFC14E}
.psidebar{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  box-shadow:var(--shadow);padding:1.5rem}
.side-h{font-size:1.05rem;color:var(--ink);letter-spacing:-.01em}
.cat-h{font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  color:var(--amber-deep);margin:1.4rem 0 .4rem}
.plist{list-style:none;padding:0;margin:0}
.plist a{display:block;padding:.55rem .65rem;border-radius:8px;color:var(--text);
  text-decoration:none;font-size:.92rem;font-weight:600;line-height:1.4}
.plist a:hover{background:#F2EEE7}
.plist a.on{background:var(--ink);color:var(--text-inv)}
.side-arch{margin-top:1.5rem;padding-top:1.25rem;border-top:1px solid var(--line);font-size:.9rem}

/* article */
article h1{font-size:clamp(1.9rem,4.5vw,2.5rem);line-height:1.15;letter-spacing:-.02em;color:var(--ink);text-wrap:balance}
.pmeta{display:flex;flex-wrap:wrap;gap:.5rem 1rem;margin-top:1rem;font-size:.87rem;color:var(--text-soft)}
article h2{font-size:1.45rem;letter-spacing:-.01em;color:var(--ink);margin:2.25rem 0 .75rem}
article h3{font-size:1.15rem;color:var(--ink);margin:1.75rem 0 .5rem}
article p{margin:1rem 0}
article ul,article ol{margin:1rem 0 1rem 1.4rem}
article li{margin:.4rem 0}
article blockquote{border-left:3px solid var(--amber);padding:.25rem 0 .25rem 1.25rem;margin:1.5rem 0;color:var(--text-soft);font-style:italic}
article strong{color:var(--ink)}
article hr{border:0;border-top:1px solid var(--line);margin:2rem 0}
article img{max-width:100%;height:auto;border-radius:12px;margin:1.5rem 0}
article img.feature{width:100%;aspect-ratio:16/9;object-fit:cover;margin:1.75rem 0 .5rem}
article figure{margin:1.5rem 0}
article figure img{margin:0}
article figcaption{font-size:.85rem;color:var(--text-soft);margin-top:.5rem;text-align:center}

/* CTA box inside posts */
.post-cta{background:var(--ink);border-radius:var(--radius);padding:2rem;margin:2.5rem 0;color:var(--text-inv)}
.post-cta b{font-size:1.15rem;display:block;margin-bottom:.4rem;color:var(--text-inv)}
.post-cta p{color:var(--text-inv-soft);margin:.25rem 0 1.25rem;font-size:.95rem}
.post-cta a{display:inline-flex;align-items:center;justify-content:center;min-height:48px;
  background:var(--amber);color:var(--ink);border-radius:10px;padding:.8rem 1.5rem;font-weight:700;text-decoration:none}
.post-cta a:hover{background:#FFC14E}

/* author box */
.author{display:flex;gap:1rem;align-items:center;border:1px solid var(--line);background:var(--card);
  border-radius:var(--radius);padding:1.25rem;margin-top:2.5rem}
.author .av{width:52px;height:52px;border-radius:12px;background:var(--ink);color:var(--amber);
  display:flex;align-items:center;justify-content:center;font-weight:800;flex:none}
.author b{color:var(--ink)}
.author p{font-size:.88rem;color:var(--text-soft);margin-top:.15rem}

/* ── site sub-pages (services / industries / tools) ─────────────────── */
.phero{background:var(--ink);padding:4rem 1.25rem 4.5rem}
.phero-in{max-width:1100px;margin-inline:auto}
.phero .peyebrow{font-size:.8rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--amber);margin-bottom:.9rem}
.phero h1{font-size:clamp(2rem,5vw,3rem);line-height:1.12;letter-spacing:-.02em;color:var(--text-inv);max-width:22ch}
.phero .pintro{color:var(--text-inv-soft);font-size:1.15rem;max-width:52ch;margin-top:1.25rem;line-height:1.6}
.pcta{display:inline-flex;align-items:center;justify-content:center;min-height:48px;background:var(--amber);color:var(--ink);border-radius:10px;padding:.85rem 1.6rem;font-weight:700;text-decoration:none;margin-top:2rem}
.pcta:hover{background:#FFC14E}
.psection{max-width:1100px;margin-inline:auto;padding:3.5rem 1.25rem}
.psection h2{font-size:clamp(1.5rem,3vw,2rem);letter-spacing:-.01em;color:var(--ink);margin-bottom:1rem}
.psection>p{color:var(--text-soft);max-width:65ch;margin-bottom:1rem}
.fcards{display:grid;gap:1.25rem;margin-top:2rem}
@media(min-width:700px){.fcards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1000px){.fcards{grid-template-columns:repeat(3,1fr)}}
.fcard{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:1.5rem}
.fcard b{color:var(--ink);display:block;margin-bottom:.4rem}
.fcard p{color:var(--text-soft);font-size:.93rem;margin:0}
.wflow{counter-reset:ws;display:grid;gap:.75rem;margin-top:2rem;max-width:640px}
.wflow li{list-style:none;display:flex;gap:1rem;align-items:flex-start;background:var(--card);border:1px solid var(--line);border-radius:12px;padding:1rem 1.25rem}
.wflow li::before{counter-increment:ws;content:"0" counter(ws);font-family:ui-monospace,Menlo,Consolas,monospace;font-weight:700;color:var(--amber-deep);flex:none}
.pnote{background:#F2EEE7;border-radius:var(--radius);padding:1.5rem;margin-top:2.5rem;color:var(--text-soft);max-width:760px}
.pnote b{color:var(--ink)}
.pbook{background:var(--ink);padding:4rem 1.25rem;text-align:center}
.pbook h2{color:var(--text-inv);font-size:clamp(1.5rem,3vw,2rem);letter-spacing:-.01em}
.pbook p{color:var(--text-inv-soft);max-width:52ch;margin:1rem auto 0}
.crumb{max-width:1100px;margin:0 auto;padding:1.25rem 1.25rem 0;font-size:.85rem;color:var(--text-inv-soft)}
.crumb a{color:var(--text-inv-soft)}
/* ROI calculator */
.roi{display:grid;gap:2rem;margin-top:2rem}
@media(min-width:900px){.roi{grid-template-columns:1fr 1fr;align-items:start}}
.roi-form{display:grid;gap:1.25rem;background:var(--card);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:2rem}
.roi-form label{font-weight:600;font-size:.93rem;color:var(--ink);display:grid;gap:.4rem}
.roi-form input{font:inherit;padding:.7rem .9rem;border:1px solid var(--line);border-radius:10px;min-height:48px;width:100%}
.roi-form input:focus{outline:3px solid var(--amber);outline-offset:1px}
.roi-out{background:var(--ink);border-radius:var(--radius);padding:2rem;color:var(--text-inv)}
.roi-out .big{font-size:clamp(1.9rem,4vw,2.6rem);font-weight:800;color:var(--amber);letter-spacing:-.02em}
.roi-out p{color:var(--text-inv-soft);font-size:.95rem;margin-top:.5rem}
.roi-row{display:flex;justify-content:space-between;gap:1rem;padding:.8rem 0;border-bottom:1px solid var(--ink-3);font-size:.95rem}
.roi-row b{color:var(--text-inv)}

/* footer */
.bfoot{background:var(--ink);color:var(--text-inv-soft);padding:2.5rem 1.25rem;font-size:.9rem}
.bfoot-in{max-width:1100px;margin-inline:auto;display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between}
.bfoot a{color:var(--text-inv-soft)}
.bfoot a:hover{color:var(--text-inv)}