One case study. A real one.

Diji Catering — London

The situation: a London catering company running paid ads, with enquiries arriving by website form and email. Enquiries peaked on evenings and weekends — exactly when the team was mid-service and physically unable to reply. Average first response: around four hours. For a Saturday-night wedding enquiry, that often meant Monday.

What we built: every enquiry source captured into one pipeline; AI drafts a reply in the owner's voice within seconds; the owner approves with one tap on WhatsApp — even between courses; automated polite follow-ups until the enquiry answers; and server-side Meta tracking so every pound of ad spend is traceable to real enquiries.

The founder's track record

Before Firstreply was a brand, Golam spent 5+ years running paid campaigns as a digital marketing manager and media buyer. Same person, same method that now powers Firstreply's lead generation — across £22,000+ of managed ad spend and 5,500+ leads, with around 90% of ads rated high-performing in Meta's own diagnostics.

ExploreX — education consultancy, UK

£15k ad spend → 4,000+ leads (≈£3.75 per lead), with single client conversions worth £1,000+ in profit. ~90% of ads rated high-performing.

London Pioneer Education — education consultancy, UK

£5k ad spend → 1,000+ quality leads (≈£5 per lead). ~90% of ads rated high-performing.

Radix Point — interior design & construction, Dhaka

£2k ad spend → 500 quality leads (≈£4 per lead). ~90% high-performing — and proof the method travels across markets.

See it for yourself